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Madelyn Herzfeld

Madelyn Trupkin Herzfeld is a Co-Founder and CEO of Carevive Systems, a cancer clinical practice and patient engagement software company. She also was Founder, President, and General Manager of the Institute for Medical Education & Research, Inc. (IMER), where she led the development of accredited oncology continuing education/continuing medical education programs for nurses, physicians, and other health care professionals specializing in oncology for 12 years.

In The News

Oncology Care First Model (OCF) and Its Impact on the Oncology Market Place

Carevive is aligned with and strongly supports CMS’ announcement of the OCF Model as this will benefit patients and improve care. We believe unequivocally this program provides an invaluable opportunity for U.S.-based cancer programs to transform their practice in delivering better quality, patient-centered, value-based care.

Madelyn HerzfeldMay 21, 2020

Opportunities and Challenges with Patient-Centered, Outcomes-Driven Care Delivery Models

In The News

Opportunities and Challenges with Patient-Centered Care and Outcomes-Driven Care Delivery Models

As the CEO of a health care technology company, I want to state for the record that technology does not heal. Caregivers heal. And the oncologist, in particular, blends the skills of scientist and clergy to heal patients and their families during the most challenging of times. Oncologists want patient-centered care and want patients and families to share in the…

Madelyn HerzfeldFebruary 11, 2016