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About us

Improving the lives of cancer patients
through better outcomes.

Our vision

We strive to reshape cancer care delivery by making living with cancer truly livable and treating cancer financially viable.

Our mission

Through our cancer care digital platform – powered by the real-world experiences of cancer patients – improve the patient experience and empower cancer programs to meet requirements of an evolving reimbursement landscape.

Our core values

Passion. Innovation. Collaboration. Knowledge. Those who embody these virtues understand what it takes to align themselves with a mission to transform cancer care. These four cornerstones are at the very essence of Carevive.


The cancer survivor population is expected to grow by 30 percent over the next decade. In 2013, co-founders Maddy Herzfeld and Carrie Tompkins Stricker, identified the need for cancer care providers to have the tools necessary to facilitate a better transition of patients from active treatment to life as cancer survivors. Thus, the evidenced-based, personalized and automated survivorship care plan was created.

Read an interview with the co-founders ⟶

Carevive co-founders: Maddy Herzfeld and Carrie Stricker
Co-Founders Madelyn Herzfeld and Carrie Stricker, PhD, RN.
Software engineers Abel de la Rosa and Ariel Cabañas in the North Miami HQ.

Activating the patient’s voice

Carevive then expanded its care planning tools to help cancer patients and their families understand complex treatment concepts and to make informed treatment decisions aligned with their goals of care. With features such as geriatric assessments and shared decision-making built in the treatment planning tools, clinicians are now able to incorporate the patient’s voice systematically in the treatment planning process.

The importance of ePROs

Recent research emphasizes the importance of electronic patient-reported outcomes (ePROs) for proactive symptom management. We are passionate about integrating the patient experience into the care process, and our point-of-care and remote ePRO tools enable patients to report symptoms at any time. Our EHR-embedded platform enables providers to offer patients to receive real-time, evidence-based guidance to proactively manage side effects and avoid unnecessary ED visits and hospitalizations.

(Barbera et al., 2020Basch et al., 2016Girgis et al., 2020Howell et al., 2020)
Carevive’s desktop and mobile solutions for proactive symptom management.
Ready to make a difference in cancer care?  Browse our current job openings.

Join our team

We are always seeking talented people to helps us in our mission to transform cancer care.

Browse our open positions ⟶

Meet our team   ⟶

Meet our board   ⟶